Sharply Focused bridges the knowledge and culture gap between those offering or developing solutions for weather-driven variable generation integration and risk management (vendors, research labs, etc) and the end-users (grid operators, IOU’s, IPP’s, traders etc) who have specific problems to solve and real constraints to deal with. The divide is a two way street; people trying to deal with the impact of VG often either don’t properly understand its behavior and the limitations of the methods to manage variability and reduce uncertainty, or have constraints that prevent them from being able to implement efficient solutions. Vendors and researchers often have poor appreciation of what the user wants, where the pain is felt or what constraints are present for their clients. A closer connection between meteorology and energy creates opportunity and value on both sides of the divide as well as being good for the industry.
Sharply Focused's strongest competence is a complete understanding of how VG forecasting works and its limitations as well as a vision of how forecasting and market/system design can work more synergistically. The company’s founder and principal, Dr. Justin Sharp, is considered by many as one of a handful of thought leaders producing, evaluating and promoting cost effective VG integration concepts at both a functional and policy level.
The company was founded in March 2012 and its clients now include investor owned utilities, wind energy forecasting vendors, instrumentation producers and the Electric Power Research Institute (EPRI).